The Southern Timbercraft Team

Because the people of a company make it special…

Rob Clutter

Rob Clutter

Southern Timbercraft Division Manager

Rob Clutter is Division Manager for Southern TimberCraft, a division of 38-year-old Honest Abe Log Homes, a family-owned wood home manufacturer based in Moss, Tennessee.

Southern Timbercraft designs, manufactures and builds distinctive homes and commercial structures that combine the luxurious beauty of wood with the affordability of traditional construction.

“Having the backing of an established company like Honest Abe provides Southern TimberCraft with the quality of materials and depth of experience to build structures with distinctive features at a competitive price,” Clutter said.

Clutter has more than a quarter century of experience in the wood home industry. During his years as a sales representative with Honest Abe, which began in 1991, Clutter’s expertise helped hundreds of customers achieve their goal of owning a log or timber frame home.

“Rob still holds the distinction of being our most successful sales rep ever,” said April Smith Patterson, CEO of Honest Abe Log Homes and Southern TimberCraft. “What this means to customers of Southern TimberCraft is that Rob knows how to successfully navigate through the process of designing and building exactly what was expected in the most efficient and economical way possible.”

Following his tenure working directly with Honest Abe, he maintained a relationship with the company as a consultant and trainer. At the same time, he was publisher of three nationally distributed log and timber home magazines. He continued to help guide people along the path to custom wood home ownership by teaching Log and Timber Home University classes to thousands of participants in locations across the United States.

Clutter puts his experience into action with Southern TimberCraft.

“I have worked with clients to help them build homes of all shapes and sizes, and I am ready to do that again,” he said. “From small cabins to spacious estates to commercial buildings, no project is too big or small. Each project will be designed, manufactured and built to meet that specific client’s needs.”

Clutter, who will be representing Southern TimberCraft nationally, resides in Manchester with wife, Tiffany, and their four children.

Joshua Beasley

Joshua Beasley


As president of Southern Timbercraft and parent company Honest Abe Log Homes, Inc., Josh leads a experienced and talented group of individuals.

“My hope is to model being a servant for our team,” says Josh. “If our people are able to grow, enjoy one another and their work, then it transforms how they serve customers of Southern Timbercraft.”

Josh currently serves as the chairman of the Log & Timber Homes Council and on the Board of Trustees of the Building Systems Council, each of which are components of the National Association of Home Builders.

Jeff Clements

Jeff Clements


As Vice President, Jeff Clements assists and guides Southern Timbercraft in providing the services and products that customers need.

“The responsibility of our company in carrying on its decades-long tradition of providing customers with the timber home they have dreamed of is not a role that I take lightly,” said Jeff, who has a 15-year history with Honest Abe, parent company to Southern Timbercraft.

Jeff said he enjoys working with and helping people.

“I greatly enjoy seeing achievements and goals being reached,” he said. “From our people achieving and growing in their careers to our customers attaining that lifestyle they have longed for – seeing these things happen gives me great satisfaction.”

Joshua Watson

Joshua Watson

Construction & Operations Manager

Josh Watson has spent his entire career with Southern Timbercraft’s parent company, Honest Abe Log Homes. For the past decade, he’s managed construction and operations, ensuring that the company’s efficiency level and construction quality best benefit the customer.

“I am in charge of making sure the construction process goes as smoothly as possible,” he said. “I coordinate and oversee one of our experienced labor crews in building your dream project.”


His hard-working crews are in constant demand. Josh believes that creating a structure of beauty and lasting value – be it a house, church or commercial building – begins with quality materials and continues with excellence in construction. “Our crews take pride in doing it right the first time and making the homeowner confident that their building is exactly what they expected,” Josh said. “When we leave a job site, our goal is that the customer would choose us all over again and welcome us back for another project.” Josh said he and his crews are humbled at the praise they receive from homeowners and feel that the many referrals they get are a testament to their desire to serve clients through excellence and integrity.